FAKE ID 101 CAMPAIGN

February 26, 2011 Excerpt from Lawrence Journal World article
No Faking: Lawrence police cracking down on bogus IDs
Archive for Saturday, February 26, 2011
Coalition uses KDOT grant to fight underage drinking

The Facebook ad targeted Lawrence area youths who might be looking for a fake ID.
Apparently, the power of advertising works.

A total of 5,247 people between the ages of 16 and 20 clicked on the ad that featured a fake ID using the character “McLovin’” from the movie “Superbad” during a 60-day period last semester.

But instead of getting a chance to obtain a fake ID that could be used to try to buy booze at Lawrence liquor stores and bars, people who clicked on the ad were directed to a website: the New Tradition Coalition of Lawrence, which combats alcohol abuse and underage drinking.

Coalition members said interest in the Facebook ad clearly illustrates the demand for fake IDs and the prevalence of underage drinking in Lawrence, particularly among Kansas University students.

“That bothered me because that many kids actually clicked on it because they were thinking they were going to get a fake ID,” said Jen Jordan, director of prevention for DCCCA. “We know that underage drinking is an issue in Lawrence and at KU and other colleges. We’re just trying to address it.”

Among the efforts is a project dubbed Fake ID 101.
See more at:
http://www2.ljworld.com/news/2011/feb/26/no-faking-lawrence-police-cracking-down-bogus-ids/