FAKE ID 101 CAMPAIGN

February 26, 2011 Excerpt from Lawrence Journal World article
No Faking: Lawrence police cracking down on bogus IDs
Archive for Saturday, February 26, 2011
Coalition uses KDOT grant to fight underage drinking

The Facebook ad targeted Lawrence area youths who might be looking for a fake ID.
Apparently, the power of advertising works.

A total of 5,247 people between the ages of 16 and 20 clicked on the ad that featured a fake ID using the character “McLovin’” from the movie “Superbad” during a 60-day period last semester.

But instead of getting a chance to obtain a fake ID that could be used to try to buy booze at Lawrence liquor stores and bars, people who clicked on the ad were directed to a website: the New Tradition Coalition of Lawrence, which combats alcohol abuse and underage drinking.

Coalition members said interest in the Facebook ad clearly illustrates the demand for fake IDs and the prevalence of underage drinking in Lawrence, particularly among Kansas University students.

“That bothered me because that many kids actually clicked on it because they were thinking they were going to get a fake ID,” said Jen Jordan, director of prevention for DCCCA. “We know that underage drinking is an issue in Lawrence and at KU and other colleges. We’re just trying to address it.”

Among the efforts is a project dubbed Fake ID 101.
See more at:
http://www2.ljworld.com/news/2011/feb/26/no-faking-lawrence-police-cracking-down-bogus-ids/

Does Your Teenage Daughter Shop at Claire's?

Retail store Icing by Claire’s which has 3,000 stores in the US and Europe, now sells flasks with charming, girlish designs. These stores where its sales target girls 17 and under glamorize underage drinking with cute flasks. Labesls specify that flasks are designed to carry alcoholic drinks and they should not be used for juice.

To read the complete article click here: http://www.jointogether.org/news/headlines/inthenews/2009/advocates-call-on-tween.html

More Evidence That a Lower Drinking Age Won't Solve Binge Drinking

Binge drinking is a phenomenon that knows no national borders. Although proponents of lowering the drinking age often cite Europe's relaxed laws around youth and alcohol as an example of how to teach kids to drink "responsibly," new evidence shows that when it comes to teens, there is no responsible drinking.

French hospitals report a dramatic increase in alcohol-related admissions to their emergency departments. One addiction specialist attributes the rise in binge drinking to the breakdown of family supervision and the ever-lower ages of initiation into drinking, with kids as young as 13 gathering to binge drink.

Find the complete article at:

http://www.jointogether.org/news/headlines/inthenews/2008/french-youths-pick-up-bad.html

KU Strikes Down Beer & Bowling

Provost Richard Lariviere rejected a student proposal that would have allowed those 21-and-over to consume beer at Jaybowl in the Kansas Union. Several factors influenced this decision, including the small minority of Big 12 schools that serve beer in their unions, the many under-21 groups that hold events at Jaybowl, and the ultimate purpose of the university as an educational institution.

The Lawrence-Journal World tells the story of how the university banned union alcohol sales after the 1998 death of KU student Lisa Rosel:

http://www2.ljworld.com/news/2008/jul/07/ku_rejects_proposal_beer_sales_union/

Raising Legal Drinking Age Decreases Teen Fatalities

The latest study releast from the Pacific Institue for Research and Evaluation determined that increasing the legal drinking age to 21 has resulted in an 11% decrease in the number of teens involved in alcohol related traffic fatalities over the last two decades. Find out more at:

http://www.reutershealth.com/archive/2008/07/01/eline/links/20080701elin003.html

Teen Drinkers Get Alcohol From Adults

Over half of America's teens are using alcohol, and 40% of those are getting it from adults for free, according to the latest federal research:

http://abcnews.go.com/Health/Healthday/story?id=5256437&page=1